Fathom Analytics
3 free alternatives
Top pick:UmamiLicense: Open source
Saves $150 USD a year
Web analytics
Measure website traffic and behavior, with heatmaps and session replays.
Paid apps and their free alternatives
Open one to see every alternative, ranked.
Hotjar
3 free alternatives
Top pick:Microsoft ClarityLicense: Freeware
Saves $468 USD a year
Free web analytics tools
Every free tool in this category, by name.
Filter alternatives
6 alternatives
Matomo
Open-source web analytics platform with funnels, heatmaps, segments and full data ownership, self-hosted or on Matomo Cloud.
License: Open source- Web
- Self-hosted
Status: ActiveThis replaces Fathom Analytics
Microsoft Clarity
Free behavior analytics from Microsoft with session recordings, heatmaps and AI summaries, with no limits on traffic.
License: Freeware- Web
Status: VerifiedThis replaces Hotjar
OpenReplay
Open-source session replay and product analytics platform with developer tools, funnels and heatmaps, self-hosted or managed.
License: Open source- Web
- Self-hosted
Status: ActiveThis replaces Hotjar
Plausible Community Edition
Self-hosted edition of Plausible, a lightweight cookie-free web analytics tool, released under the AGPL.
License: Open source- Web
- Self-hosted
Status: ActiveThis replaces Fathom Analytics
PostHog
Open-source product analytics suite with session replay, feature flags, surveys and error tracking, in a cloud with a free tier.
License: Open source- Web
- Self-hosted
Status: ActiveThis replaces Hotjar
Umami
Open-source, cookie-free web analytics with events, UTM reports and dashboards, self-hosted or on Umami Cloud.
License: Open source- Web
- Self-hosted
Status: ActiveThis replaces Fathom Analytics